We created a cohesive print campaign through the use of character exposition. The main protagonist is prevalent in all prints, displaying his importance to the narrative.
The magazine ad above shows the protagonist heavily thinking; it is encoded with many semiotics especially enigma codes, prompting audiences to answer questions.
The digipak provides focus upon the protagonist in the narrative being prevalent in 3/4 slides, as well as being the main focus of the 2 advertisements
The colours remain colourful and vibrant to contrast between the narrative creating a paralleled narrative also producing an eye catching design.
A juxtaposition between this is the mood and emotions portrayed of the main protagonist where he appears upset in all of them.